Cobblers' Collective: 2019 Goals!


It’s that time of year again - where we take out last year’s goals, give them a grade (A-F), and use them to create new goals for 2019.

Once again we’re all a little surprised at how much sharing your goals, even if they’re vague, and reviewing them once a quarter pushes the needle. Many of our Cobblers made great progress, completed goals, or discovered they were aiming for the wrong target.

And we made a few jokes while we were at it.

The goals for 2019 for quite a few of our Cobblers are to grow or continue making progress on their 2018 goals. Sometimes a year isn’t quite enough, and that’s ok.

Some of the really great goals for this year are:

  • Stop being a hero

  • Don’t be famous

  • Sail 3-4 Times

What do these have to do with business? Quite a bit actually. Over the last 5 or so years Cobblers’ Collective has been meeting, we’ve discovered some truths about owning your own business.

  1. Hero: You have to say no sometimes. It’s easy, especially if you’re a nice person, to rush in and fix all the problems. But in the meantime, you’ve gobbled up your time and energy working on problems that can be fixed by other people. Saying no is hard, we all agree, but we’ll just keep practicing it and maybe someday we can leave the cape in the closet for a spell.

  2. Don’t be famous: Social media is a PIA - and in the great words of Westly from the Princess Bride, “Anyone who says differently is selling something.” It takes over our free time, but we still have to feed the Google Monster ™ and keep our business’ marketing on track. So you’ve got to put it in a box, a very small, very sturdy, and very controlled box.

  3. Sailing Away: You are the business...sometimes. If you don’t take care of yourself, your business won’t thrive. (You can see variations around the internet of this with “Put your oxygen mask on first.”) Work/Life balance or integration is an ongoing project. Like wrestling an oil-covered octopus into a pair of tights, but you gotta keep trying or you’ll never get the first leg in.

There were also lots of straightforward business things like, increase revenue 25%, bring a new product to market, make an improved marketing plan, etc. That is the great thing about Cobblers, it is the crossroads of your business and your life, we try to tackle all the things.

So once again the Cobblers will kick ass and conquer 2019, and we’re going to have a little fun while we’re doing it.

If you want to join the Cobblers’ Collective you can! It’s free and there’s no paperwork or fees or any of that nonsense. Just show up Thursday mornings at 8:15 and make some new business friends.